Shinola of Detroit, Michigan is the encouraging story of a growing company in a city that has seen some very hard times. Hiring and training new employees from the local area, they began selling very high quality watches anyone would be proud to own, assembled right there in the Motor City, but it wasn’t long before they branched out into other products, leather goods, bicycles and much, much more, but what just came to my attention is their collaboration with VPI Industries of New Jersey, a company producing high end, state of the art turntables. The result is the all new Shinola Runwell Turntable.
Delivering high-quality performance in a classic plug-and-play unit, the Runwell Turntable comes complete with a friction-free all-metal tonearm, a modular phono preamplifier and a moving magnet phono cartridge. Solid steel and aluminum machined components sit atop a sleek wooden base of oak, exemplifying the Shinola modern American aesthetic.
They haven’t released the technical details yet, but it is expected to be available in November. This is a beautiful way to take part in the vinyl resurgence, joining the renewed interest in all things analog from vacuum tube amplifiers to reel to reel tape decks. Get out your vintage vinyl, there’s a lot of music waiting to be heard!